RTDs in Serbia are anticipated to experience consistent volume growth in the upcoming period as inflation falls and the propensity to go out improves. Wine-based RTDs are predicted to hold the majority of volume share, although they are expected to see slower volume growth due to limited product development and product assortments.
During the forecast period, the assortment of RTDs will inevitably expand as players look to capitalise on strong consumer interest in these beverages. Producers are expected to target health-conscious consumers and focus on developing new products with lower alcohol content and reduced calorie content.
The anticipated increase in prices of RTDs and ongoing price sensitivity among local consumers is projected to hamper the volume growth potential of RTDs over the forecast period. Consumers who are sensitive to prices are expected to reduce their consumption of these beverages due to their high cost.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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