Following a boom in 2023, RTDs in Finland will witness slower growth in volume terms over the forecast period, as the market matures and becomes increasingly saturated. With competition intensifying, manufacturers are likely to invest in marketing and promotional campaigns in order to increase customer loyalty.
Despite having lost their novelty value, hard seltzers still hold much growth potential in Finland, given that thy have established a clear foothold in RTDs. As a result, players will continue to introduce new flavours to cater to this buoyant demand.
Sustainability will continue as a key trend over the forecast period as both consumers and players take steps to reduce their carbon footprint. Here, locally manufactured products have an advantage, in that they are considered to be more sustainable.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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