The expected growth of RTDs in the both on-trade and off-trade over the forecast period will be supported by the further development of cocktail culture in Romania. The benefits of RTDs in terms of their suitability for consumption on-the-go during outdoor activities and for leisure and entertainment trips, will also underpin sales.
Spirit-based RTDs will continue to record steady growth over the forecast period, as the trend towards cocktail adoption and the popularity of long drinks on cocktail and drinks menus in on-trade outlets remains prevalent, notably gin & tonic, rum & cola, whisky & cola. The presence of spirit-based RTDs in cans makes them suitable for consumption on-the-go and this will sustain off-trade sales.
A threat to the development of RTDs over the forecast period will continue to be the freshly made cocktails increasingly found on the drink menus of the majority of on-trade outlets. The popularity of cocktails is already gaining prominence as the cocktail culture develops in Romania, with demand rising for cocktails with international recognition and a good choice of cocktails on menus.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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