RTDs in Chile is set to return to low total volume growth in the forecast period, driven by the off-trade. However, the forecast for wine-based RTDs in Chile is for continued decline, which is attributable to several discernible factors.
While the popularity of spirit-based RTDs is expected to rise in Chile in the forecast period, it remains a niche category within the broader alcoholic drinks industry. The growth trend will predominantly be fuelled by the dynamic preferences of younger consumers of legal drinking age, who are increasingly drawn to the convenience, portability, and diverse flavour profiles offered by spirit-based RTDs.
In Chile, the health and wellness trend is set to emerge as a driver of the growing popularity of RTDs, particularly those featuring zero sugar and low alcohol formulations. Consumers are increasingly prioritising healthier lifestyle choices, and this inclination is extending to their beverage preferences.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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