Looking ahead to 2024, it is expected that innovative product offerings or those targeting specific consumer preferences may see some success in RTDs. However, the overall trajectory of RTDs will likely depend on various factors, including changing consumer preferences, market dynamics, and external influences such as regulatory changes and the economic conditions within France.
The no/low alcohol trend exploded during and after the pandemic and included the arrival and expansion of non-alcoholic RTDs, including options such as Suze Tonic 0% Alc and Cinzano Spritz Zero from Pernod-Ricard in France. These new brands were only launched by Pernod-Ricard in June 2023.
Cocktails with a high alcohol content fell out of favour in France due to the impact of high taxes on high strength alcoholic drinks. Nonetheless, some players within RTDs are leaning into the popularity of cocktails and mixology and this could be an area that helps to drive sales of RTDs over the forecast period.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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