On- and off-trade volume sales of RTDs are predicted to continue to grow at a slower rate through the forecast period. Cross-border trade and international travel are set to approach pre-pandemic levels, thereby weakening domestic off-trade demand.
According to trade interviews, more bars and restaurants are experimenting with aquavit in cocktails and introducing it into the mainstream. HIMKOK, one of the leading bars in Norway, has already created its own aquavit cocktail mix and RTDs.
RTDs is a relatively underdeveloped but growing category in Norway. Distilleries may try to capture growth opportunities and experiment with localised ingredients and flavours to create new and unique canned cocktails, moving away from more mature wine and spirits.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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