RTDs in Brazil is set to see a solid total volume CAGR in the forecast period, which makes it a very interesting prospect for players in alcoholic drinks in the country. With the share of wallet for alcoholic drinks being restricted by years of inflation, and low increases in Brazilians’ salaries, spirits, especially at the higher end of the market, have been struggling, with consumers trading down.
RTDs in Brazil developed driven by wine-based RTDs such as Catuaba Selvagem, but with its maturity, it also showcased an interesting new approach that separated it from the more traditional RTDs: the use of spirits as a claim. For example, utilising the claim of “Made with Cachaça” in RTD Caipirinhas became a norm in an effort to part ways with traditional RTDs, which many consumers perceived as low quality.
The most interesting aspect of the future for RTDs will be how to make them viable for the on-trade. RTDs are products that have all the features necessary to fit in the off-trade, as they offer convenience at a competitive unit price when compared with buying the ingredients and preparing cocktails at home.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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