Some international RTDs brands are available in Thailand, such as Bacardi Breezer, Smirnoff, Full Moon, Hoshi and Nite. In 2023, tourists and consumers were interested in trying new and innovative drink options.
The increasingly prominent health and wellness trend is affecting RTDs in terms of growing consumer concerns about the impact of consumption on health. People have become increasingly aware of the levels of alcohol and sugar in such products.
The off-trade channel dominates total RTDs volume sales, which means that retail will play a crucial role in the development of the category during the forecast period. This is because people can easily gather at home and buy RTDs to consume together.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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