After the explosive growth seen in RTDs during the review period, which led to the entry of numerous new brands, it is expected that RTDs will see slightly more stable growth in total volume terms over the forecast period. These products are already familiar to the category’s key target audience thanks to the large marketing investment behind them, in addition to the high and expanding distribution reach for the leading brands.
Peru entered a recession in 2023, and as such the country’s economic challenges will likely continue for much of 2024. This situation will likely favour more affordably priced alcoholic drinks.
Modern retail channels have recognised the growing relevance of RTDs and as a result these products are starting to take up more space on their shelves and in their refrigerators. These trends have been seen in convenience stores like Tambo and Oxxo, and forecourt retailers like Listo.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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