RTDs in Switzerland is expected to see positive retail and foodservice volume and value growth through the forecast period. Demand is likely to rise as the desire to lower one’s alcohol consumption creates interest in mixed drinks.
Spirit-based RTDs is predicted to lead in terms of preference and selections, new product launches and total volume and value growth over the forecast period. However, competition from both non/low alcohol alternatives and new launches of established brands/products with lower alcohol versions, such as Absolut Vodka Sensation, is set to intensify and reduce the interest in RTDs.
Established brands from the leading manufacturers Diageo, Rimuss & Weinkellerei Rahm and Diwisa Distillerie Willisau are expected to remain popular in RTDs. This is especially likely among middle-aged consumers with slightly higher budgets than younger consumers of legal drinking age, who often prefer private label alternatives.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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