RTDs will continue as the most dynamic category within alcoholic drinks in Egypt over the forecast period,. While the prices of such products are expected to increase, growth will be generated by ongoing manufacturer innovation, with a focus on of both fruity options and those and with a less sweet composition.
RTDs is a relatively new category in Egypt, with ABC dominating sales. During the forecast period, the company is likely to see intensified competition from Egy Bev, following the recent introduction of its 21+ product line, which contains a higher than average alcohol content.
During the forecast period, the health and wellness trend will gain momentum in Egypt, as consumers pay more attention to their wellbeing. This will present an opportunity for RTD players to develop products with a low alcohol content or which are lower in sugar or calories.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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