The increasing popularity of hard seltzers should continue to be an important driver of growth in RTDs volume sales during the forecast period. Typically packaged in metal beverage cans, these products have an alcohol content of no more than 5% and are low in calories and carbohydrates, while many are also sugar- and gluten-free.
Opal Ltda’s Cuba Libre is anticipated to remain the top brand in RTDs by some distance over the forecast period. This is partly due to its early mover advantage and the traditional popularity of rum and cola among Bolivians, though it also benefits from nationwide distribution coverage and strong marketing support.
Imported brands look set to continue gaining ground in RTDs over the forecast period. The outlook is particularly bright for vodka-based varieties like Contini Ice, Corote, Miks, Vorus and Barkov Ice, which offer innovative flavour blends that are increasingly capturing the attention of young adults with more adventurous tastes.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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