The forecast period anticipates continued positive sales momentum for spirit-based RTDs in Denmark, driven by several key factors. Firstly, the expanded selection of products, including low-calorie, premium, and low-cost RTDs, is expected to resonate well with consumers.
While non-alcoholic beer has become popular in Denmark and is set to post strong growth and new product launches over the forecast period, non-alcoholic RTD sales remain minimal. As the demand for non-alcoholic beverages increases, fuelled by the health and wellness trend, it is expected that non-alcoholic RTDs will see some benefit from this over the forecast period.
Product innovation, including from craft and premium RTDs, is expected to drive growth in the category over the forecast period as Danish consumers increasingly want to try new products and demand more. It is likely that the number of craft manufacturers and products available will also increase in a similar way to what was seen in craft beer over the review period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTDs industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!