RTDs is expected to witness steady growth over the forecast period, with stronger growth in the on-trade. The convenience of products in this category, the capacity to reach new target audiences and create additional drinking occasions is set to continue to encourage players to invest in RTDs.
Hard seltzers is still a very new category in alcoholic drinks in Portugal, with a limited range of brands and limited distribution. At the end of the review period, there was only one brand with sufficient importance to warrant strong investment in marketing and promotion, communication and distribution: Pure Pirana by SCC.
Despite the importance of the off-trade channel, on-trade sales of RTDs will grow at a faster pace over the forecast period. As RTDs consolidate, supported by the arrival of new products and developments in communications and distribution, more space is likely to be afforded to “lighter”, fresher drinks like wine-based and spirit-based RTDs in foodservice.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTDs industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!