Towards the end of the review period there was a notable shift in consumer behaviour towards non-alcoholic beverages. Even though non-alcoholic RTDs is a nascent category in Spain it has seen a rapid increase in popularity since these products started to appear in the market in 2021.
RTDs is expected to remain one of the most dynamic areas of alcoholic drinks in Spain over the forecast period, outperforming categories such as beer, wine and spirits in terms of total volume growth. RTDs allow establishments such as bars and restaurants to reduce their costs while they provide a convenient option for consumers looking to enjoy a cocktail at home.
RTDs looks set to have a bright future with these products expanding throughout the Spanish market in 2023 as retailers looked to meet the growing demand. With strong growth projections for the forecast period, there is growing interest and investment being seen across the category.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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