RTDs will continue to witness stellar performance in the upcoming period with double-digit volume growth driven primarily by spirit-based RTDs, where further innovation and promotional activity is expected. Additionally, brands such as Like, with their penetration in the traditional channel, will be an important driver of volume growth due to its lower price compared to competitors.
After beer, aguardiente is the most widely consumed alcoholic drink in Colombia, but it is generally consumed in shots at parties. Changing consumer preferences, especially among 18-30 years old consumers who have shown a greater interest in drinks with lower alcohol content, sweet flavours and that are visually appealing, will fuel growth in spirit-based RTDs.
In Colombia, the presence of non-alcoholic RTDs is still minimal in the retail channel. Non-alcoholic cocktails offered in bars and restaurants have evolved into mocktails.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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