The premiumisation trend is expected to drive future growth in RTDs. Manufacturers are focusing on high-quality ingredients and premium spirits to enhance the drinking experience.
While malt-based RTDs currently dominate the product area, spirit-based RTDs are expected to overtake them due to their faster-growing popularity. Established players are already introducing RTD versions of their best-selling alcoholic drinks.
With increasing health awareness among consumers, non-alcoholic RTDs, especially spirit-based ones, are expected to gain traction. Dana d.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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