Breakfast cereals is predicted to achieve slower retail volume growth in the forecast period as consumer demand comes under pressure from negative population growth. Nonetheless, consumption will remain stable, given the strong popularity of breakfast cereals among adults and children.
Hot cereals is set to be the fastest growing category within breakfast cereals, partly due to its strong popularity in Uzbekistan, and partly due to the premiumisation trend emerging in the category, as new international brands enter the category. Known among locals as an important comfort food, hot cereals will remain highly popular and is set to make a stronger comeback due to the growth in categories such as muesli and granola and flakes.
Health and wellness will remain a key trend in breakfast cereals throughout the forecast period, while convenience and the increased mobility of consumers will drive demand for easy-to-use breakfast cereals in smaller pack formats. Despite the high level of maturity, breakfast cereals will continue to witness stable growth in the forecast period driven by the largest categories, such as muesli and granola, flakes and hot cereals.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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