Retail sales of breakfast cereals are expected to see a gradually improving rate of volume growth the forecast period, alongside a rise in disposable incomes. Given the relatively low penetration of breakfast cereals in Vietnam, there is much scope for expansion, particularly in an environment where local consumers are becoming more health conscious.
Historically, breakfast cereals have seen very little above-the-line marketing activity, such as TV advertisements or out-of-home billboards, from the two leading players - Nestlé Vietnam and Kellogg - due to the relatively small size of the category. However, this situation is likely to change over the forecast period, as consumers become increasingly exposed to Western lifestyles.
There is considerable scope to expand the distribution of breakfast cereals in the Vietnamese market. Currently, the category relies heavily on modern grocery channels, notably supermarkets, which offer consumers diverse range of products, as well as opportunities for strategic placement inside the store.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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