Players are investing in marketing and offering benefits and incentives to increase customer loyalty. For example, the Axa brand’s profile is supported by the AXA Sports Club, which is free to join.
Private label is well placed to continue see retail value share growth in breakfast cereals in the forecast period as new and more sophisticated products are expected to enter the fray. For example, Coop Sverige, which is in the process of expanding its domestic product range, launched Coop Crunchy Salted Caramel flakes, with the aim of delivering a more luxurious or indulgence breakfast experience.
Sustainability and environmental and social responsibility are expected to become even bigger trends over the forecast period. In this vein, Axa’s offer includes Klimat & Natur (Climate & Nature) products featuring hot oat cereals among others.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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