Breakfast cereals, as a product area, is expected to experience modest growth over the forecast period, primarily due to the relatively higher cost and the perception of being an indulgence or treat. Moroccan consumers traditionally favour breakfast options like bread with spreads, olive oil, or cheese, making cereals an unpopular choice due to their expense and lesser filling nature.
The primary threat to the growth of cereal breakfast products is the expected increase in global prices of raw ingredients and energy. These price hikes will have adverse effects on the pricing of cereal breakfast items and may discourage local companies from importing these products at expensive prices.
Family breakfast cereals, including flakes and muesli, are likely to see the slowest growth compared to other cereal categories like children's breakfast cereals and hot cereals. This is due to their relatively higher cost.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!