Breakfast cereals are poised to exhibit stable growth in volume terms, largely driven by consumers’ adoption of healthier lifestyles. This shift is likely to contribute to a notable uptick in the consumption of hot cereals, muesli and granola as a prevalent breakfast choice.
In recent years, players have put a lower emphasis on developing new breakfast cereals and a greater effort on sustaining existing portfolios. Pricing strategies have taken centre stage amid rising costs, with players manipulating price to manage volume sales, in what has been very challenging economic conditions.
Within the category of hot cereals, the main option is oatmeal, which is popular among Georgians. Nonetheless, there is strong potential for players to introduce new blends of cereals, such as rice flakes and buckwheat, both of which enjoy strong popularity in Georgia.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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