Health and wellness trends are set to inspire ongoing developments in breakfast cereals, especially in subcategories which have not yet attracted such innovation. For instance, children’s breakfast cereals, whilst popular for their convenience, are typically quite high in sugar.
Formats and packaging sizes are another key area of interest. For example, as seen in children’s breakfast cereals which come in single-serving portions in a multi/bulk overall format, sometimes with different single-serving variants in the overall multipack.
Whilst many subcategories of breakfast cereals see the big global names such as Kellog and Nestlé, we note that local players are present in muesli and granola. This subcategory is led by Diamond Grains (Brunchtime Co Ltd), which is a domestic company.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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