The health and wellness trend is expected to continue to exert a strong influence on the breakfast cereals category in the forecast period. Children's cereal growth is expected to decline, while hot cereals is set to see growth.
In 2022, Shufersal expanded its private label cereal line to compete with the popular brands, including Kariot. Rami Levi has also expanded its private label cereal line.
Due to the significant price rises and shrinkflation in the breakfast cereals market, volume growth is expected to slow down to the point of stagnation during the forecast period. As the cost of living continues to rise, local consumers are expected to shift to less expensive products, with private label expected to grow.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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