Breakfast cereals in Egypt will see a return to volume growth in the latter half of the forecast period. Following the devaluation and fluctuations in the exchange rate, prices of breakfast cereals are expected to stabilise as the years progress.
Local breakfast cereals are evolving in Egypt with a noticeable increase in the variety of products offered by existing brands. Class A, Aldoha, and Kayy's are expanding in oats, while Lite Bite Power Bubble and Real Nutrition are entering children's breakfast cereals.
Mass Food Co leads breakfast cereals with the Temmy’s local brand offering high quality and broad distribution across all trade channels. Mass Food Co increased its prices following the devaluation of the Egyptian pound and rising operational costs.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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