Retail sales of breakfast cereals are expected to gradually improve over the forecast period, in tandem with an increase in disposable incomes and increasingly busy lifestyles. This will likely support demand for more convenient breakfast options as local consumers seek to minimise meal preparation time.
With Malaysians showing a greater interest in health and wellness, products that offer nutritional benefits are expected to perform well during the forecast period. As hot cereals is already approaching maturity, there is scope for muesli and granola to expand in this respect.
Over the forecast period, international cereal specialists such as Kellogg Asia Marketing Inc. are expected to diversify their offerings to cater to a wider range of local consumers.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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