In the forecast period, breakfast cereals is anticipated to maintain dynamic but slowing growth rates in retail volume and current value terms in India. With uncertain weather conditions and the steeply rising population, a high rate of inflation is expected on staples such as rice, wheat, and corn, which are key ingredients in breakfast cereals.
Breakfast cereals is expected to continue to thrive as a convenient prepared breakfast option in urban areas, due to the need for convenience. With a return to mobility and travel, especially in the morning, urban consumers are time-pressed; hence the time required to prepare a traditional Indian breakfast is not available.
Traditionally, breakfast cereals in India has been dominated by Kellogg and Marico, which together accounted for more than half of value sales in 2023. These players will continue to have a stronghold in the forecast period, with their wide distribution networks, and presence across multiple consumer touchpoints.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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