Retail e-commerce is poised to develop and grow in Taiwan in the forecast period, bringing higher penetration in breakfast cereals. The online channel is set to continue to exert strong pressure on traditional offline supermarkets and potentially challenge its position as the primary retail channel.
However, the prospects for breakfast cereals in Taiwan remain limited due to the abundance of diverse breakfast options available, making these products a niche choice. Taiwanese consumers continue to favour traditional breakfasts like porridge, buns and local pastries, which limits the widespread adoption of breakfast cereals.
Health-conscious consumers are increasingly favouring low glycaemic index (GI) diet options, such as yoghurt bowls, berry bowls and oatmeal options. These are emerging as key trends in breakfast cereals.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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