The health and wellness trend and the positive perception of breakfast cereals amongst local consumers will continue to benefit category sales over the forecast period. Consumers are increasingly focused on improving their diet as a way of maintaining good health and this is encouraging them to prefer breakfast cereals over less healthy breakfast options Muesli and granola should register the fastest growth in the period to 2029 due to their high nutritional value, as well as flavour innovation, as consumers are increasingly looking for new and unique tastes.
The growing number of vegan people and consumers with allergies amongst the Slovenian population will drive demand for breakfast cereals that are suitable for specific dietary requirements over the forecast period, including gluten free products. Smaller local players offering hand-made cereals can easily adapt their products to consumers’ needs – Drobtinka, for instance, offers granola suitable for vegan and nut-allergic consumers which does not contain gluten, sugar, or other artificial ingredients.
E-commerce is emerging as a key source of many standard and non-standard products such as plant-based breakfast cereals that are suitable for vegans, with various specialist online shops offering a wider choice of such products than can be found in stores. The channel is expected to witness further robust growth over the forecast period at the expense of brick-and-mortar retailers.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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