Collaborations between breakfast cereal brands and yoghurt represent a notable strategic move to tap into the prominent health and wellness trend and appeal to the growing number of health conscious consumers. One example of such an initiative is Kellogg’s granola bundle deal with Farmers Union Greek style yoghurt.
Private label lines from major supermarkets, such as FairPrice and DFI’s Meadows, offer breakfast cereals products, mainly in children’s breakfast cereals and flakes, which provide more affordable alternatives to branded products. Some local consumers are content to trade down because these products may be easily substituted - especially flakes.
Children’s breakfast cereals is expected to see marginal growth over the forecast period. This is due to demographic shifts, including a lower birth rate, and, as a result, a smaller proportion of children in the population.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!