Breakfast cereals is expected to record moderate growth over the forecast period. The market is still far from saturation and the convenience provided by RTE cereals appeals to younger consumers and urban consumers with busy lifestyles in Lithuania.
For parents in Lithuania, there is a little difference between a dessert and the majority of RTE breakfast cereals. With children’s sugar consumption being a major concern, the future of products with a high sugar content, additives, and chocolate is not promising; however, products offering a higher nutrition value, such as muesli and granola and reduced sugar cereals, should perform better.
Over the forecast period, hot cereals will record further growth as they are perceived to be healthier breakfast options by the majority of consumers. Hot cereals will also be increasingly available in convenient cups and multi-packs of single-portion packs.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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