Despite an overall slowdown in breakfast cereals, muesli is carving out a path of slow, steady growth. This growth is underpinned by its reputation as a healthier and more natural breakfast option when compared to highly processed cereals.
Hot cereals are expected to grapple with limited volume growth over the forecast period, primarily due to considerable price increases and evolving work patterns. The shift in consumer preferences toward quicker breakfast options after the COVID-19 pandemic, with many transitioning to ready-to-eat cereals, cereal bars, and bread, has further compounded the challenges faced by hot cereals.
The high-protein trend continues to gain momentum, driven by increased consumer awareness of the health and wellness benefits of protein. This trend is likely to spur the introduction of more breakfast cereal products tailored to this market segment, featuring high protein content combined with other health attributes such as low sugar, high fibre, and/or organic ingredients.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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