There will be similar dynamics at play over the forecast period, with breakfast cereal registering moderate constant value growth and a marginal increase in volume sales. A declining population will dampen volume sales.
Consumers will continue to look for healthier options. As such, claims such as natural, organic and no added sugar will resonate with consumers.
Breakfast is increasingly eaten outside of the home, and more and more consumers are having their breakfast outside of the home, due to their busy lifestyles. As such, the food-to-go market represents a significant opportunity for convenience retailers, as they are best suited to satisfy this demand and there will be increased offering of on-the-go options, particularly from convenience stores.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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