The performance of breakfast cereals is expected to improve over the forecast period, driven by economic growth and a growing population. As the economy recovers, higher disposable incomes should encourage local consumers to revert to breakfast cereals instead of consuming cheaper, more traditional substitutes.
A growing child population, particularly in urban areas, will also drive forecast performance. Children represent the largest cohort of consumers of breakfast cereals in Nigeria since many adults either forgo breakfast or resort to more traditional options.
The rise in import costs of raw materials has led manufacturers to focus on local production, and as the exchange rate has worsened, there will likely be an increased presence of local players. Local manufacturers such as Kneipe Nigeria Ltd (Infinity and Good Morning), Nasco Foods Nigeria Ltd (Nasco Cornflakes), and Sunlight Resources Ltd (Fun Snax) have in turn forced leading players such as Kellogg Tolaram Nigeria Ltd to focus on domestic production and small pack sizes.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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