Fazer Alku breakfast cereals have been awarded the Heart Symbol to indicate a healthier and better choice for consumers, and over the forecast period, the brand is expected to continue gaining industry share with its healthier breakfast options, which are high in fibre and low in sugar. The brand also recently underwent a packaging design revamp to celebrate its 10th anniversary, with a modern, colourful design while still retaining its convenient pour spout design.
Private label will continue to interest local consumers with on-trend launches and more competitive prices in the coming years. For example, the Pirkka children’s breakfast cereal line, Kaakaonalle ja viljarinkula, is a crunchy mix of chocolate teddy bears and oat rings, high in fibre.
Sustainability and responsibility remain very important to Finnish consumers and will continue to shape developments in breakfast cereals. Elovena by Raisio is the most sustainable brand in Finland, according to the latest Sustainable Brand Index.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Breakfast Cereals industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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