Breakfast cereals is projected to maintain a stable performance in both retail volume and value terms over the forecast period. This follows a surge in sales during COVID-19, a subsequent correction, and elevated value sales driven by high inflation.
Products featuring local or regional ingredients—such as those from leading player Lantmännen—are gaining popularity and prevalence. Brands like Norgesmøllene, which carry the Nyt Norge label (indicating local production and ingredients), have noted that, at times, their products may not feature this label due to limited domestic oat harvests and high demand.
Private label brands hold a relatively modest share in breakfast cereals, despite experiencing strong gains in other packaged food areas. The established position of Axa from Lantmännen in hot cereals, along with strong competitors like Norgesmøllene, has limited opportunities for private label.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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