In 2023, many Uruguayans crossed the border into Argentina in order to buy breakfast cereals at a cheaper price, impacting negatively on local sales. Cross-border shopping is likely to remain prominent in the short term, as consumer purchasing power is limited.
The introduction of new labelling laws in 2020 has given rise to black octagons on many breakfast cereals, warning consumers of excess sugar. As consumers look for other healthier options, unpackaged breakfast cereals are emerging as a more serious competitor to packaged breakfast cereals.
Supermarkets and hypermarkets gained ground in 2023 and this trend is expected to gain momentum in the short term. With consumers attracted by new cheaper private label products, leading retail chains are expected to increase share to the detriment of small local grocers.
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Understand the latest market trends and future growth opportunities for the Breakfast Cereals industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Breakfast Cereals
This is the aggregation of ready-to-eat (RTE) and hot cereals.
See All of Our DefinitionsThis report originates from Passport, our Breakfast Cereals research and analysis database.
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