In the wake of the pandemic a significant shift in consumer behaviour was seen as people started spending more time outside their homes in 2022. There was a rise in on-the-go consumption, which necessitated a change in the way products were packaged.
In 2022, there were two key trends that gained traction in Argentina. Firstly, minimalistic packaging designs, featuring clean aesthetics like monochromatic colour schemes, clear labels and sleek shapes, resulting in visually pleasing and minimalist packaging that exudes sophistication.
Flexible plastic packaging is a popular choice in a number of fast-moving consumer goods categories in Argentina, including dried baby food, processed fruit and vegetables, ready meals, sugar confectionery and pet food. There are a number of factors contributing to its popularity.
In Argentina, the dominance of PET bottles in soft drinks packaging remains a steadfast trend. In 2022, these bottles accounted for around two thirds of the total soft drinks retail unit packaging volumes, a trend anticipated to persist in the foreseeable future.
In 2022, a pivotal trend shaping the alcoholic drinks packaging industry was the growing focus on convenience and portability. Consumers were actively seeking lightweight, easy-to-carry options for on-the-go consumption of alcoholic drinks in diverse social settings.
The preference for smaller pack sizes gained momentum in beauty and personal care in response to economic challenges in 2022. A severe economic downturn and high inflation rates compelled consumers to adjust their spending habits.
With the COVID-19 restrictions starting to ease in 2021, this led to the reopening of non-essential stores and restaurants. People were also returning to sporting activities, schools and offices.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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