In 2022, the main trend in the packaging industry in Italy was a strong emphasis on sustainable and eco-friendly packaging solutions. Italy, like many countries, is experiencing growing concerns about environmental issues, prompting a shift in consumer preferences and government regulations towards more sustainable practices.
In addition to the sustainability trend, another rising packaging trend in Italy was the increasing adoption of minimalist and clean designs. Italian consumers were increasingly drawn to packaging that featured simple, uncluttered aesthetics and a focus on essential product information.
Folding cartons have gained immense popularity in food packaging in Italy due to their versatility, cost-effectiveness and aesthetic appeal. These cartons offer a flexible and adaptable packaging solution suitable for a wide range of food products, from confectionery and pasta to frozen foods and bakery items.
Smaller pack sizes have seen a surge in popularity within the non-alcoholic drinks industry in Italy, primarily driven by shifting consumer preferences and evolving lifestyles. These smaller formats, including mini-cans and compact bottles, offer a more convenient and portable option for on-the-go consumers, aligning perfectly with the fast-paced modern lifestyle prevalent in Italy’s urban areas.
Metal beverage cans are a leading packaging choice for alcoholic beverages due to their numerous advantages. Their exceptional ability to preserve the quality and freshness of the contents, such as beer and RTDs, makes them a preferred option for alcoholic drinks packaging.
PET bottles are a popular choice for packaging beauty and personal care products in Italy, owing to several compelling factors. PET plastic containers are lightweight, which not only reduces transportation costs but also provides convenience for consumers.
Eco-friendly packaging solutions have gained significant traction in the home care packaging industry as consumers increasingly prioritise sustainability and environmental consciousness. In response, home care brands have proactively embraced these eco-friendly alternatives.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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