In India, the demand for larger pack sizes, which offer better value for money, has surged due to inflation, especially in the wine industry, where 750ml sizes are popular for both individual consumption and sharing during social gatherings. The rise of e-commerce is also driving the demand for larger packs, especially in home care products.
In India, the preference for larger pack sizes, across many industries, has been on the rise. The main reason is that due to the rise in prices, caused by inflation, consumers prefer larger sizes as they offer better value per ml/g for the overall price.
The shifting dynamics in packaging preferences within the Indian market are indicative of evolving consumer behaviour and product offerings. The traditionally dominant thin wall plastic containers in yoghurt and sour milk drinks have been losing share to more convenient options like brick liquid cartons and PET bottles.
In India, flexible packaging, particularly in the form of flexible aluminium/plastic, continues to dominate the hot drinks packaging industry, driven primarily by the nation’s penchant for on-the-go consumption. This preference is underpinned by the inherent advantages of flexible packaging.
In the Indian alcoholic drinks market, glass bottles stand out as the preferred packaging choice. This is because they are associated with premium quality, and are therefore used to enhance brand image and sophistication, making them immensely popular.
India is a very dynamic market for beauty and personal care and has scope for further penetration. Brand owners are therefore trying to appeal to consumers as competition becomes more intense.
India’s consumer landscape, shaped by rising environmental awareness due to climate change, has seen a notable transformation, particularly in the home care industry. A significant aspect of this change is the increasing acceptance of refillable packaging solutions, marking a shift towards sustainability.
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