In 2022, Thailand’s packaging industry was seeing significant activity in terms of the adoption of sustainable and eco-friendly packaging solutions. Mirroring global trends, heightened awareness of environmental issues among consumers and regulatory changes steered the focus towards more eco-conscious practices.
Personalisation was another rising packaging trend in 2022, as firms attempted to provide more engaging and meaningful experiences for their customers. Personalisation was utilised by brands to produce packaging that was unique to each consumer, such as personal recommendations, virtual try-ons etc.
Players primarily used brick liquid cartons for milk and cream products in Thailand, with Meiji and Foremost among the leading brands using this pack type. Brick liquid cartons provide these products with extremely good barrier protection from external contamination, preserving their shelf life and maintaining their freshness and quality over a longer period.
With Thailand being a country with a hot and humid climate, soft drinks serve as a way for its people to quench their thirst, keeping them hydrated and refreshed. Relatively small sizes of soft drinks – typically 500ml or 600ml – are popular as these packs are affordable, readily available at most stores and easy to carry.
The most popular pack size for beer, which dominates unit volume sales in the Thai alcoholic drinks market, is 330ml. Its popularity is based on its convenience and affordability, as it is the ideal serving size for individual consumption.
Brands in the beauty and personal care industry are combining technology and their traditional packaging to come up with innovative smart packaging for their products to increase customer engagement and personalisation. As consumers become more interested in the ingredients of the products they are buying, making sure they are paraben/sulphate free, and are also becoming increasingly aware of the ingredients they apply to their skin, this smart packaging can serve as an interactive way for consumers to find a complete list of ingredients by scanning a QR code on the smart packaging.
In 2022, HDPE bottles remained the dominant packaging choice for floor cleaners. This was due to the chemical resistance of HDPE, which makes it a suitable material for packaging floor cleaners containing chemicals that may react with other plastic materials.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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