Packaging changes in Germany reflect a broader shift towards sustainability and environmental stewardship. The EU’s imposition of a “plastic tax” in 2021 has put tremendous pressure on businesses and industries to adopt more environmentally-friendly packaging alternatives.
One major trend is the shift towards sustainable packaging across various industries in Germany. This is driven by factors like the introduction of a “plastic tax” by the EU, which incentivises the use of recyclable materials.
In 2022, brick liquid cartons remained the most popular packaging type for milk, although shaped liquid cartons continued to gain share in this year due to their various shapes. Brick liquid cartons offer excellent protection from contamination and resealable closures, maintaining milk freshness.
Fruit/herbal tea, the dominant category in tea in Germany, continued to see positive growth in 2022, despite having seen a major growth spike in 2020, when the pandemic first hit the country, and a further increase in its packaging unit volumes in 2021. Fruit/herbal tea sales have been driven in part by the health claims and functional benefits that these products offer, but also by consumers looking for low-calorie ways to stay hydrated.
As the world grows more eco-conscious, alcoholic drinks manufacturers are increasingly finding ways to mitigate the environmental impact of their production and distribution. In 2022, AB InBev partnered with recyclable packaging manufacturer Schoeller Allibert to launch a sustainable 20-unit beer crate for its Corona brand.
Hair care is the largest beauty and personal care category in Germany in terms of retail unit volume sales and was continuing to grow in 2022. The growth of hair care benefitted retail packaging unit volume sales of the leading pack type in the category, HDPE bottles, but also other plastic bottles and metal aerosol cans, with the latter widely used in the packaging of styling agents.
The rising awareness of climate change has resulted in a heightened focus on sustainability among both manufacturers and consumers in Germany. In response to this trend, in 2022, packaging manufacturer Mondi and Henkel collaborated to introduce a fully recyclable monomaterial refill pouch for the latter’s Pril brand in this country.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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