In 2022, packaging in Poland was becoming increasingly influenced again by pre-pandemic lifestyles and practices. For example, sugar confectionery experienced a significant shift towards smaller packaging options.
Amidst the evolving landscape of consumer behaviour triggered by the COVID-19 pandemic and economic pressures of inflation, Poland has witnessed a significant surge in the preference for smaller pack sizes across various product categories. Notably, the 50ml pack size in beauty and personal care products has been cementing its popularity, driven by its affordability and versatility.
In 2022, the packaged food packaging landscape was marked by the widespread use of flexible packaging across various categories, with flexible plastic particularly popular. Processed meat and seafood is a major user of flexible plastic due to its economical nature, versatility in moulding shapes and sizes, and robust barrier properties, safeguarding products against contamination.
In the ever-changing landscape of the soft drinks industry, factors like the pandemic and inflation have led to unpredictable growth patterns among various packaging types. Gable top liquid cartons and metal beverage cans experienced rapid expansion in 2022, the latter particularly in 100% juice.
In 2022, glass bottles maintained their dominance in the Polish alcoholic drinks market, albeit facing tough competition from metal beverage cans. This resilience can be attributed to the deeply rooted trust Polish consumers place in glass bottles.
In 2022, while HDPE bottles and folding cartons continued to dominate the beauty and personal care market in Poland, squeezable plastic tubes emerged as a formidable contender. These tubes have gained immense popularity due to their cost-effectiveness and practical advantages.
Consumers worldwide have embraced enhanced and regular cleaning practices, leading to a surge in surface care product sales, since the emergence of COVID-19. The predominant packaging choices in this category are PET and HDPE bottles due to their superior liquid protection and recyclability, outperforming options like pouches and boxes.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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