The packaging industry in Turkey is undergoing a transformative shift, driven by key factors such as convenience, sustainability and consumer awareness. Innovative solutions are emerging, reshaping the landscape of packaged goods.
A key trend that Turkey was seeing in 2022 was the preference for small sizes across most industries. This can be attributed to the rise in on-the-go consumption in the post-pandemic period and the economic crunch due to inflation.
Flexible packaging was the most widely used pack type in the packaged food industry, as it is affordable, can be made in different shapes and sizes and is durable. Chilled processed meat is the largest processed meat and seafood category in Turkey.
In the retail landscape, metal beverage cans were the most popular pack type for RTD coffee, ahead of PET and glass bottles. Their appeal is based to a great extent on their easy recyclability, being predominantly made from a single material, either aluminium or stainless steel.
In Turkey, the alcoholic drinks industry has long embraced the premium appeal of glass packaging, driven by cultural heritage, product authenticity and environmental consciousness. Throughout Turkey’s rich history in alcoholic drinks production, glass bottles have stood as a testament to tradition, seen as preserving the true essence of drinks like Raki.
For beauty and personal care products in Turkey, packaging innovations emphasising versatility, convenience and sustainability have taken centre stage. Key packaging types such as HDPE bottles, squeezable plastic tubes and flexible plastic are favoured choices thanks to their adaptability, product protection, cost efficiency and eco-friendly properties.
In recent times, there has been a notable surge in innovative packaging solutions that not only enhance consumers’ daily lives with convenience but also prioritise sustainability. One such example is the Persil brand, which saw the introduction of Persil Duo-Caps, exemplifying this trend by employing water-soluble covers for its capsules.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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