In 2022, the Vietnamese consumer goods market showed a distinct shift in packaging preferences, driven by a delicate balance between economic challenges, environmental consciousness and the desire for convenience. For example, in 2022, the Vietnamese demonstrated a distinct preference for product sizes that balanced affordability with quantity, in response to the challenges posed by inflation.
In 2022, consumers exhibited a clear inclination for product sizes that achieved a balance between affordability and quantity. These versatile size options found favour among modern households, effectively addressing a range of needs while contributing to waste reduction, a characteristic that resonated with environmentally-conscious consumers.
In 2022, glass jars remained the most popular packaging format for sweet spreads in Vietnam. This was primarily due to their ability to maintain the quality and taste of these products.
In 2022, 330ml and 500ml pack sizes of soft drinks remained popular among Vietnamese consumers. This was partly because these packs are easy to carry and thus are ideal for on-the-go consumption, which is popular in Vietnam’s fast-paced urban environment.
In 2022, metal beverage cans remained the most popular packaging format for storing alcoholic drinks. This was partly because metal cans are lightweight, which makes them easy to transport and carry.
In 2022, within the Vietnamese beauty and personal care market, glass bottles saw dynamic unit volume sales growth. This was primarily because glass bottles are more eco-friendly than plastic pack types, such as flexible plastic.
In 2022, HDPE bottles dominated surface care packaging in Vietnam. This was primarily because HDPE is a chemically resistant material that can safely contain a wide range of chemicals and cleaning agents commonly found in surface care products.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
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Packaging
This report originates from Passport, our Packaging research and analysis database.
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