The packaging industry in the Netherlands is undergoing a transformation due to a growing emphasis on sustainability, health-conscious consumer choices and eco-friendly alternatives. The rise in plant-based and vegetarian diets has led to a surge in demand for packaging solutions for meat and seafood substitutes, such as tofu.
Flexible plastic is the preferred choice for confectionery packaging in the Netherlands due to its versatility and practicality. It offers excellent product protection, keeping confectionery fresh by preventing exposure to moisture and air.
In the Netherlands, the demand for dairy packaging remained higher than 2019 levels, despite a slight decline in total unit volumes, due to increased mobility and remote work arrangements. The 1,000ml pack size dominated dairy packaging due to its convenience and appeal to both regular dairy consumers and families.
Sustainability has remained an important topic among soft drinks players in the Netherlands. For example, Coca-Cola’s Fuze Tea carton packs in the Netherlands are being produced more sustainably by using 100% responsibly sourced materials that are 95% linked to plant-based raw materials.
Royal Grolsch has taken a significant step in terms of sustainable packaging by introducing TopClip, a plastic-free cardboard packaging for its multipacks that is fully recyclable and biodegradable. Developed in collaboration with packaging company Smurfit Kappa, the innovative TopClip replaces the previous plastic can carriers.
The widespread usage of HDPE bottles in the packaging of beauty and personal care products in the Netherlands can be attributed to their versatility in accommodating various product formulations, their durability and resistance to impact, their lightweight nature, which facilitates transportation and consumer convenience, their recyclability in line with the country’s recycling infrastructure, their safety for containing different formulations, and their cost-effectiveness compared to other packaging materials. For example, Naïf, a Dutch skin care brand focused on natural and gentle products for babies, children and adults, uses HDPE bottles for its skin care products.
With lockdowns, foodservice closures and home working/schooling being seen when the COVID-19 pandemic hit the Netherlands in 2020, this significantly boosted cooking and eating at home, resulting in a major spike in demand for dishwashing products and this category’s major pack types, such as PET and HDPE bottles, folding cartons, flexible plastic and plastic pouches. With the ongoing need for and popularity of the remote and hybrid working trend, even as COVID-19 restrictions were being eased or lifted, consumers were still spending longer at home in 2021 and 2022 than pre-pandemic.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Packaging
This report originates from Passport, our Packaging research and analysis database.
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