In 2022, the Swiss packaging market saw a series of developments, shaped by evolving consumer preferences, sustainability concerns and innovations in packaging solutions.
Small pack sizes of food products are gaining popularity among consumers due to their convenience, affordability and ability to encourage portion control. These compact packages cater to the fast-paced modern lifestyle, enabling on-the-go consumption and reducing food waste.
Thin wall plastic containers was the largest pack type for dairy packaging in terms of unit volumes in 2022. They are used across a wide range of dairy products, including fromage frais and quark, chilled and shelf stable desserts, and packaged hard cheese.
Bottled water is the largest soft drinks category in Switzerland, although the two largest bottled water categories – still bottled water and carbonated bottled water – have been stagnating or declining in recent years in the face of increasing sustainability concerns. Consumers are growing more aware of the environmental costs of packaging waste created by bottling water as well as the depletion of natural springs.
The most common choice for packaging alcoholic beverages is glass bottles, because alcohol has a natural inclination to cause chemical reactions when it comes into touch with other materials, like plastic. Glass bottles are therefore the most popular choice for packaging alcoholic beverages because of their ability to maintain the original flavour of the drinks for extended periods of time without adding foreign particles or interacting with the pack content.
A significant role has been played by squeezable plastic bottles in Switzerland’s beauty and personal care industry, especially for products in skin care, oral care, sun care and various other similar product categories. This is attributed to the functionality of the pack type.
Consumers around the world are increasingly becoming aware of their product choices and their impact on the environment. This has ultimately led popular brands in Switzerland to consciously adopt innovation in the packaging of their products.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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