In the Philippines, the packaging industry has been seeing several noteworthy trends across different product categories. In food packaging, metal food cans are the preferred choice for packaging condensed milk.
In 2022, flexible plastic packaging continued to dominate in the home care industry. The usage of this pack type was given further impetus by the country’s inflationary environment, seeing industry players opt for more cost-effective packaging materials like flexible plastic for their home care products.
Condensed milk is popular in the Philippines due to its versatility and cultural significance. It is a staple ingredient in many traditional Filipino desserts and beverages, such as halo-halo, leche flan or coffee.
Instant coffee is the biggest category in the country’s hot drinks industry as the Philippines has a long history of coffee production and it is the culturally preferred drink of the masses. Flexible aluminium/plastic is the cheapest option for the packaging of coffee, with all coffee products, including instant coffee, almost exclusively packaged in it.
After recording a steep decline in 2020, followed by another fall in 2021, kegs registered dynamic double-digit growth in their unit volumes in the Philippines in 2022, with further positive growth expected over most of the forecast period. There are several reasons for the rapid growth of kegs.
As society fully reopened with the lifting of COVID-19 restrictions, beauty and personal care packaging unit volume sales increased in the Philippines in 2022 after its performances in the previous two years had been negatively impacted by the pandemic, recording a decline in 2021 following only marginally positive growth in 2020 against a backdrop of limited mobility and fear of transmission of the virus. In bath and shower, while folding cartons are still the main pack type in packaging unit volume terms, they were continuing to lose share to flexible plastic, which is the second most popular pack type in the category and is expected to take over from folding cartons as the leading packaging format over the forecast period.
In 2022, the Philippines experienced a surge in dengue cases, with over 200,000 cases reported by early November. Consequently, there was increasing demand for spray/aerosol insecticides among consumers, while the demand for insecticide coils decreased.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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