Packaging trends in South Korea showcase a dynamic landscape, driven by consumer preferences and environmental concerns. In the realm of gift-giving, there is a growing inclination, especially among the younger demographic, towards European fruit jams presented in elaborately designed folding cartons.
In South Korea, there is an ongoing tradition of exchanging exquisite gifts during significant cultural occasions. Imported premium sweet spreads have become popular choices for this, offered as tokens of appreciation during special events like Chinese New Year and Thanksgiving Day (Chu Seok).
In 2022, the demand for baby food packaging saw strong growth, particularly in liquid milk formula, with prepared baby food also dynamic, reflecting the convenience sought by busy parents. Prepared baby food gained prominence among South Korean parents due to its time-saving benefits and essential nutrients for infants.
The growing home café trend in South Korea has gained significant momentum since the onset of the pandemic. Consumers are increasingly drawn to recreating the coffee shop experience in the comfort of their homes, enabling them to have high-quality but more economical drinks in a domestic setting.
In alcoholic drinks packaging, glass bottles dominated the South Korean market in 2022, particularly in spirits. Pernod Ricard, a key player in the industry, took significant strides to minimise its environmental impact in 2022.
Squeezable plastic tubes have long been favoured in the South Korean beauty industry for their convenience and practicality. Recognising the need to enhance the sustainability of this popular packaging choice, Amorepacific, a leading Korean beauty brand, has pioneered an eco-friendly alternative.
In 2022, South Korea saw a surge in COVID-19 cases, prompting consumers to prioritise cleanliness. This led to a continuous uptick in sales of multi-purpose cleaners, with HDPE bottles the preferred packaging choice in this category.
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Understand the latest market trends and future growth opportunities for the Packaging industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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