Sustainability has emerged as a major trend in the packaging industry in South Africa due to a confluence of factors. These include: growing environmental concerns; consumer demand for eco-friendly products; government regulations promoting sustainable practices; the potential for long-term cost savings; international market expectations; the desire to enhance brand image and market competitiveness; resource scarcity challenges; and the global awareness of issues like climate change and plastic pollution.
In 2022, the packaging industry in South Africa underwent a significant transformation due to the growth of e-commerce. One of the notable trends that emerged was the optimisation of e-commerce packaging.
Glass jars are a popular pack type in food packaging, particularly for sweet spreads, due to their ability to preserve product quality, enhance product visibility and maintain an airtight seal. The impermeable and non-reactive nature of glass ensures that the flavour, texture and aroma of sweet spreads remain uncompromised, offering a premium experience to consumers.
Smaller pack sizes have gained preference in non-alcoholic drinks packaging for several reasons. Firstly, they align with changing consumer lifestyles and preferences, particularly in urban areas, where on-the-go convenience and portion control are valued.
Sustainable packaging solutions have gained significant traction in the alcoholic drinks industry due to a growing awareness of environmental concerns and changing consumer preferences. Brand owners in this industry are recognising the need to reduce their carbon footprint and minimise waste.
Due to their high branding potential, product protection capabilities, diversity in customisation, eco-friendliness, cost-effectiveness and consumer convenience, folding cartons are the leading pack type in South Africa for beauty and personal care products. These cartons offer lots of room for branding, strong product protection, the capacity to be customised to meet specific needs, alignment with sustainability objectives and economic viability.
Plastic pouches have been gaining popularity in home care products, particularly dishwashing tablets, in South Africa, primarily due to their convenience, cost-efficiency and sustainability features. These pouches are lightweight and easy to store, making them user-friendly and reducing shipping costs for e-commerce.
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Understand the latest market trends and future growth opportunities for the Packaging industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of packaging types.
If you're in the Packaging industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Packaging
This report originates from Passport, our Packaging research and analysis database.
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